Tyo Susilo
Jakarta, Indonesia – April 25, 2026 – The Indonesian market officially welcomed the revolutionary DJI Avata 360 today, marking a significant milestone as DJI’s first drone equipped with true 360-degree video recording capabilities. This groundbreaking device, brought to consumers by Erajaya, is now available through a comprehensive network of official online and offline sales channels across the archipelago. The introduction of the Avata 360 is poised to redefine aerial content creation, offering users an unparalleled level of immersive visual storytelling.
A New Dimension in Aerial Capture
The DJI Avata 360 represents a significant leap forward in drone technology, directly challenging existing players in the immersive video space. Its core innovation lies in its ability to capture spherical video footage, allowing viewers to explore the entire scene from any angle. This capability opens up a wealth of creative possibilities for filmmakers, content creators, virtual reality developers, and even everyday users seeking to document their experiences in a more engaging and comprehensive manner.
This launch positions the Avata 360 as a direct competitor to offerings like Insta360’s Antigravity A1, signaling an intensified competition within the burgeoning 360-degree camera market. DJI’s entry, with its established reputation for drone innovation and quality, is expected to further popularize this advanced form of videography among a wider audience.
Pricing and Packaging: Options for Every Creator
Erajaya is offering the DJI Avata 360 in three distinct packages, catering to different user needs and budgets:
- Basic Package: Priced at Rp10,799,000, this option provides the core Avata 360 drone and essential accessories for users looking to experience the 360-degree recording capabilities.
- Fly More Combo: Available for Rp13,456,000, this package includes additional batteries and accessories, extending flight time and enhancing operational flexibility for more demanding shooting scenarios.
- Motion Combo Googles N3: Also priced at Rp13,456,000, this premium package focuses on delivering an immersive first-person view (FPV) experience. It includes the DJI Goggles N3 for an unparalleled sense of flight, enabling users to feel as if they are truly in the cockpit. It is important to note that this specific combo does not include the DJI RC 2 controller.
The pricing strategy reflects DJI’s commitment to making advanced technology accessible while also offering premium configurations for enthusiasts and professionals. The competitive pricing, particularly for the combo packages, aims to drive adoption and establish the Avata 360 as a go-to solution for 360-degree aerial content.
Distribution Network: Widespread Availability
Consumers across Indonesia can acquire the DJI Avata 360 through a robust sales network. Offline purchases are available at official DJI stores, Urban Republic outlets, erafone retailers, and authorized camera dealers. For those who prefer online shopping, the drone can be purchased via eraspace.com, the official DJI Online Store, and leading e-commerce platforms including Tokopedia, Shopee, TikTok Shop, Lazada, and Blibli. This multi-channel approach ensures that the DJI Avata 360 is readily accessible to a broad spectrum of the Indonesian market.
Technical Prowess: Redefining 360-Degree Video
At its heart, the DJI Avata 360 boasts impressive specifications designed to deliver professional-grade 360-degree video. The drone is equipped to capture video at a stunning 8K resolution at 60 frames per second (fps) with High Dynamic Range (HDR). This high-resolution capability, coupled with HDR, ensures exceptional detail, vibrant colors, and a wide range of luminance, even in challenging lighting conditions.
The device features a 1-inch sensor, a significant component that contributes to its superior image quality, low-light performance, and overall dynamic range. The sensor’s ability to capture 2.4µm pixels further enhances its light-gathering capabilities, leading to cleaner footage with less noise, especially in dim environments.
A key feature of the Avata 360’s optical system is its modularity. The lens system is interchangeable, with the primary option being the dedicated 360-degree lens. Additionally, a Single Lens mode is available, allowing the drone to record in 4K at 60fps, mirroring the capabilities of its predecessor, the original Avata, for more conventional filming needs. This versatility ensures that users are not limited to just 360-degree content and can adapt the drone to a variety of shooting scenarios.
Advanced Connectivity and Extended Flight Time
For seamless aerial operation, the DJI Avata 360 integrates the O4+ transmission system. This advanced technology provides a stable and high-quality video feed, capable of transmitting 1080p resolution at 60fps up to an impressive distance of 20 kilometers. This extended range significantly broadens the operational envelope for users, allowing them to capture footage from further afield without compromising on video quality or control responsiveness.
In terms of endurance, the DJI Avata 360 is rated for a flight time of up to 23 minutes. This duration is competitive within its class and is sufficient for most professional and enthusiast shooting requirements. The drone also comes equipped with a substantial 42GB of internal storage, which is estimated to hold approximately 30 minutes of 8K 360-degree video. This onboard storage provides a convenient buffer and allows for quick captures without the immediate need for an external microSD card.
Enhanced Flight Dynamics and Intelligent Features
The DJI Avata 360 is engineered for dynamic camera movements and intuitive control. It supports unlimited rotation and tilt for the camera gimbal, enabling filmmakers to achieve fluid and cinematic shots that were previously difficult or impossible with standard drones. This freedom of movement allows for more creative expression and storytelling potential.
Intelligent tracking features are integrated, allowing the drone to autonomously follow subjects, ensuring that the action remains centered in the frame. The FPV (First-Person View) mode, enhanced by the Goggles N3, provides an incredibly immersive flight experience, making users feel as if they are piloting the drone directly. Furthermore, the drone supports instant editing capabilities directly through a companion mobile application, streamlining the post-production workflow for quick content sharing.
Compatibility is another strong suit of the Avata 360. It works seamlessly with a range of DJI controllers, including the DJI RC 2, RC-N2, and RC-N3, as well as DJI’s motion controller goggles. This broad compatibility ensures that users can leverage their existing DJI equipment or choose the control method that best suits their flying style and needs.
Safety and Stability Features
Built with safety in mind, the DJI Avata 360 incorporates omnidirectional obstacle sensing. This advanced sensor suite allows the drone to detect and avoid obstacles in all directions, significantly reducing the risk of collisions and protecting the drone. The integrated propeller guards further enhance safety, particularly during low-altitude flights or in confined spaces, providing an additional layer of protection for both the drone and its surroundings.
Market Implications and Future Outlook
The launch of the DJI Avata 360 in Indonesia signals DJI’s strategic intent to capture a significant share of the rapidly growing immersive content market. By offering a product that combines cutting-edge 360-degree recording with DJI’s renowned flight stability, image quality, and user-friendly interface, the company is well-positioned to appeal to a broad range of consumers.
The availability of different package options, coupled with an extensive distribution network, suggests a strong commitment to market penetration. The competitive pricing, especially when considering the advanced features, is likely to drive adoption among both professional creators and prosumers.
The implications of this launch extend beyond just the consumer market. It is expected to spur innovation in related industries such as virtual reality content creation, experiential marketing, and even real estate and tourism showcasing. As more creators adopt the Avata 360, the volume and quality of 360-degree content available in Indonesia are likely to increase substantially, further enriching the digital landscape.
The Indonesian market, with its burgeoning creator economy and high mobile internet penetration, represents a fertile ground for a device like the Avata 360. Erajaya’s established presence and expertise in consumer electronics distribution will be crucial in ensuring the success of this new product line. The company’s role in bringing this advanced technology to Indonesian consumers underscores the country’s growing importance as a key market for global technology brands. The DJI Avata 360’s arrival is not just the launch of a new drone; it is the opening of a new chapter in how stories are told and experiences are shared in the digital age.
