Xbox Unveils New Visual Identity as Part of Aggressive Console Rebranding Strategy

Xbox is embarking on a significant visual overhaul, commencing the rollout of a new console identity across its platform. This rebranding initiative, spearheaded by Xbox CEO Asha Sharma, marks a…

Xbox Redefines Game Pass Strategy: Prioritizing Affordability and Flexible Subscription Models

Xbox is set to embark on a significant strategic overhaul of its flagship subscription service, Game Pass, with a pronounced emphasis on enhanced affordability and the introduction of more flexible…

Project Helix Confirmed as Official First-Party Xbox Console, Dispelling Third-Party Hardware Rumors

Xbox has officially clarified the nature of its highly anticipated "Project Helix," confirming it as a proprietary first-party console rather than a third-party device, a distinction that had fueled significant…

Xbox Game Pass Ultimate Price Slashed by Up to 25% as New Leadership Delivers on Value Promise

Xbox’s new leadership has made a significant move to address gamer concerns regarding subscription costs, announcing a substantial reduction in the price of Xbox Game Pass Ultimate. This decision comes…

Microsoft Rebrands Xbox Full Screen Experience to Xbox Mode, Set for Windows 11 Launch in April

Microsoft has officially begun the rebranding of its Xbox Full Screen Experience (FSE) to "Xbox mode," a significant shift announced during the Game Developers Conference (GDC) 2026. This renaming coincides…